If you're like us, you know that beauty is more than just looking pretty. You’re already confident in who you are and what you stand for, makeup is just an expression of that. An act of self-love.
Our Core Values
Master Your Own Face Makeup Brushes + Masterclass
Sale price
Price
444.00 NIS
Regular price
490.00 NIS
Unit price
per
Together, we can redefine beauty standards and create a world where every woman feels empowered, accepted, and beautiful.
Our Story
Our story originates from Palestine, a country known for its resilient and powerful women. Our founder, Faten Salem is a passionate marketing graduate, an entrepreneur with over 12 years of experience in the beauty industry as a bridal makeup artist.
Driven by a desire to challenge the beauty industry's norms, Faten envisioned a beauty brand that would reshape the narrative, one that rejects shame-based marketing and refuses to use women's insecurities just to sell more products.
Our brand is founded on the principles of women empowerment to inspire women to use makeup as a tool to celebrate their uniqueness & creativity.